Why LUBY
The standard, in every detail.
Any residence can be beautiful in a photograph. LUBY exists to remove the gap between the photograph and the stay.
The process
Every residence, personally inspected.
Owners apply. Our editors visit. The residence is measured against the standard before it goes live — and it publishes when it passes, not before.
01
Provenance
- Freehold or authorised lease
- Owner identity confirmed
- Ownership documents reviewed before listing
02
The residence
- In-person inspection by a LUBY editor
- Photography that shows the residence as it is
- Interiors reviewed point by point against the standard
03
The stay
- Linens and amenities audited to the standard
- A house manual in Arabic and English
- The concierge answers in your language
04
The trust
- Cancellation terms shown before you commit
- Prices in SAR with VAT included — never discovered later
- Verified means visited: nothing lists unseen
Owner or guest?